婷: Good morning, Carla. How are you today?
凯勒: I'm doing fine. How about you?
婷: Great, thanks. So, what's the status of our advertising campaign?
凯勒: As I mentioned before, our national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials.
婷: What style will the ads be?
凯勒: We're focusing on a "slice of life" approach, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll show off our variety of flavors so that consumers don’t feel that they are stuck with just vanilla.
婷: Sounds like a flawless approach. Will we have a new slogan?
凯勒: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.
婷: Sounds like we'll have a winner on our hands!
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